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this way everyone can find something to enjoy. "There's no question that is becoming more relevant, but we aren't at all tempted to simply flip a switch and make everything that was once free a paid download," Larson said. Nothing feels forced or nerfed in order to maximize profits. What's nice is that none of this is forced on you, and the game provides the ability to earn all this content by simply playing the game you paid that dollar for. You can also buy coins in the game using real-world money, and then use those coins to buy things like new jetpacks, outfits, or even power-ups.
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All of that adds up, and yes, we do see increased sales." Advertisement "More users playing helps spread the word, and we also promote updates with marketing campaigns to outline what's added.
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With Fruit Ninja or Jetpack Joyride, we've definitely built a reputation of having regular quality content-so that basically means when a user sees an update for one of our games, they'll take a lot more notice than an update for a game that may not have been touched for 6 months," Larson explained. "New content effectively means that a large group of people will be playing your game at one time. The latest update added a new mission system and a new environment, along with new achievements and items that can be purchased with in-game gold coins. So does this lead to an increase of sales? Larson pointed out that each update is also given a PR push, and the new content, along with the studio's reputation for free, high-quality updates to its games, does in fact lead to a spike in sales of the game. The game is still only a dollar in the app store, and each update is available free of charge-you simply need to update the app on your iOS device. We talked to Halfbrick's Chief Marketing Officer Phil Larson to explore about why this strategy makes sense for the company. It's also worth noting that we live in a world where for-pay updates are the rule, not the exception, and Halfbrick Studios continues to release new content for the game. The gameplay may be simple-you touch the screen to go up, let go to move down, all the while collecting coins, avoiding obstacles, and using different vehicles-but the game's design and execution are some of the best in the business. The game is simple to play, incredibly addictive, and the developer has continued to support it with a series of free content updates that add more to see and do inside the game's world. Strap on a bullet-powered jetpack to dodge lasers, missiles & electric fields that come your way.Jetpack Joyride is one of the best games of the year, period. Suit up your character (Barry, a struggling salesman) with the coolest collections of Experimental Jetpacks & test out your skills while playing as the mythical hero. This game has over 500 million downloads worldwide.
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Jetpack Joyride is Halfbrick’s most addictive game introduced this back in 2011.
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